Hot At Sphinn: Google’s “Farmer” Update, Educating Media On SEO & More
Updated: 2011-02-28 19:10:06
: , Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Hot At Sphinn : Google’s Farmer” Update , Educating Media On SEO More Feb 28, 2011 at 2:10pm ET by Matt McGee Even though the news didn’t hit until late Thursday , Google’s farmer” algorithm update was one of the hot topics lastweek on our sister site , Sphinn . Three of the most tweeted Sphinn stories of the week were related to the farmer” update , and several discussions about it are still ongoing this morning . One of those discussions produced our favorite comment of the week . In the story , Google Farmer Update : Quest for Quality Sphinn member Aaron Bradley of SEOSkeptic.com had this to say about the farmer” : update Until now I would have said that
In previous posts, I’ve put a lot of heat on Vivek Wadhwa, who – while he’s clearly knowledgeable – has also released a lot of fairly… let’s say “extreme” ideas for where search should go from here. One of his big ideas was integrating highly filtered social results into the search engine results page. Shoving [...]Check out the SEO Tools guide at Search Engine Journal.Bing and Google: Mutually Stealing Social Search oncepts
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Column : Locals Only A Local Search Marketing Tactic That’s One For The Books Feb 28, 2011 at 11:16am ET by Chris Silver Smith Some commonplace , traditional promotion methods provide significant SEO benefits for local search marketers . However , many managers expend more time and energy focusing upon elusive technical tricks . Here’s one local SEO tactic that businesses should consider : write a . book Way before the advent of the Internet , there have been many business owners who wrote books to gain more attention and renown from the public . For some , it was merely a vanity status symbol . For others , it was a chance to gain some additional respect , and
: Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Search Social Media Increases CTR By 94 Percent : Report Feb 28, 2011 at 8:31am ET by Greg Sterling A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers take across the Internet . The report is a follow-up to a similar study done in 2009. GroupM and comScore looked at consumer behavior associated with purchase decisions in the electronics telecommunications and consumer packaged goods categories . They found that while search dominates social media among consumers making buying decisions nearly 60 percent of cases that end in a purchase begin with search
: Home About Us Contact SEJ News PPC SEO Tools Social Links Advertise With Us Feb 28 2011 Tweet Keyword Research : Analyzing the Important Factors that Contribute to Online Marketing Success One of the most important initial steps in any search engine optimization endeavor is keyword research . Without the right keyword research , you can pretty much count out any success in an SEO project . Keyword research can mean the difference between sub standard and exceptional performance of a marketing campaign . So , I would like to go through the steps that I utilize and factors that I consider while performing comprehensive keyword research for a . website 1. First , brainstorm and determine the keywords that you will target based on industry information . It sounds more simple than it really
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Placecast and AT T Launch Geo-fenced Mobile ShopAlerts” Feb 28, 2011 at 7:16am ET by Greg Sterling Mobile carrier AT T is introducing location-based ShopAlerts” with Placecast in four US cities : NY , SF , Chicago and LA . This is opt-in push” marketing via SMS or MMS tied to geo-fences . 8221 Privacy is a non-issue because of the opt-in . dimension Once a user has opted-in , which can happen on AT T’s site , Facebook or many other places e.g . display ads online that person will receive alerts offers , promotions when he or she physically enters the designated local area , which is defined by the advertiser e.g . a mile from retail store XYZ Initial
This week we have seen a large number of newspaper and website headlines telling the world that Google has renewed itself again.
More search engine news for you. Here are some interesting post and articles on search engine marketing and search engine optimization.
Here are some of the search engine news articles we have found interesting this week.
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: Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Number Crunchers : Who Lost In Google’s Farmer” Algorithm Change Feb 26, 2011 at 3:57pm ET by Danny Sullivan On Thursday , Google announced a major change to its search algorithm , designed to weed out shallow and low-quality content from its top search results . Content farms were seen by many as the target . Were they hit Who was hit Some figures are coming . out If you were expecting these figures to show Demand Media’s eHow site to have been harmed surprise Two studies show eHow actually gained . I’m still crunching through some of the figures , but the biggest content farm” type brand that seems to have suffered are Associated . Content Sistrix’s
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